Analisis Gaya Hidup dan Perilaku Konsumtif untuk Keputusan Pembelian di Marketplace Shopee Perspektif Ekonomi Islam

Abstract

This research discusses lifestyle and consumptive behavior for purchasing decisions in the shopee marketplace in an Islamic economic perspective. In this digital age, life will always be side by side with the internet. In general, the average Cileunyi community already has a gadget. Moreover, the position of Cileunyi District is close to an urban area where people have a contemporary lifestyle. The lifestyle lived by the people of Cileunyi forms different lifestyle patterns. This study aims to determine how the lifestyle patterns and consumptive behavior of the people of Cileunyi District to make decisions in the shopee marketplace and see how they fit into an Islamic economic perspective. The purpose of this research is to find out what lifestyle and consumptive behavior are, to find out the lifestyle patterns and consumptive behavior of the Cileunyi District community for purchasing decisions in the shopee marketplace, and reviewed in an Islamic Perspective. This type of research is qualitative research using a descriptive approach. Data collection techniques in this study by direct and indirect interviews to respondents. This data collection technique by taking Majelis Taklim from one village, namely Cinunuk Village. Based on the results of the study, it shows that respondents like to shop at the shopee marketplace. Have different lifestyles, such as a frugal lifestyle, hedonistic lifestyle, and so on. Considerations before buying a product such as looking at the price also encourage in determining purchasing decisions. Lifestyle and consumptive behavior in the mothers of Majelis Taklim Cinunuk Village, Cileunyi sub-district, seen from the results of interviews, there are some that are not in accordance with Islamic teachings. Because it can be seen from the answers of respondents, who try to buy several products not for their needs first. This is not in accordance with the lifestyle and consumptive behavior according to Islamic teachings.