Analisis Customer Service yang baik dalam Rangka Membangun Loyalitas Nasabah di Bank BNI KCP Ciawi Perspektif Ekonomi Syari’ah

Abstract

Customer service is an important part in providing services to customers. However, its implementation at Bank BNI KCP Ciawi has not been studied from a Sharia economic perspective that emphasizes the principles of justice, honesty and cooperation. Therefore, researchers are interested in analyzing the implementation of customer service at BNI KCP Ciawi in building customer loyalty according to Sharia economic principles.Analyze the implementation and effectiveness of customer service at BNI KCP Ciawi in building customer loyalty according to Sharia economic principles.What are the service standards, customer service activities and customer loyalty at BNI KCP Ciawi and good service from a Sharia economic perspective.Customer service at BNI KCP Ciawi has implemented Sharia principles well. Excellent service factors build customer satisfaction and trust so that their loyalty is maintained. Customer service is important for the bank's vision as a reliable Sharia institution.Customer service needs to be optimized to increase customer loyalty. In Sharia economics, customer loyalty provides long-term benefits for banks and society.